An overreliance on intuitive reasoning and a determination to maintain outdated parking policies have birthed a perfect storm of political inertia capable of taking the wind out of parking reform’s proverbial sails. A recent proposal to abolish minimum parking mandates in the city of SeaTac was unfortunately caught up in this political inertia, hampering the odds of successful reform. The case study in SeaTac makes it clear just how paramount it is for our message to reach the public in order to ensure people are equipped to successfully advocate for parking reform in their own cities.